Grocers have baked decades of supply-chain and food-safety know-how into their rotisserie chickens.
More than half of households have purchased prepared chicken over the past year and the average household is doing so more frequently, said Matt Lally, a Nielsen analyst.
“It’s such an anchor product, that it’s on everyone’s radar,” said Maria Steingoltz, a partner at L.E.K. Consulting who has helped retailers and chicken suppliers make rotisserie sales more profitable.
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