Tribe Hummus Tackles New Frontiers One Limited Batch Flavor At A Time

TAUNTON, Mass.–Tribe Hummus, masters of crafting the amazing chickpea legume into delicious hummus, is giving consumers across America “everything” with the introduction of its Limited Batch Series. As part of the category’s first-ever rotating line of hummus, Tribe is unveiling an inventive and delicious flavor creation, Everything Hummus.

On shelves for a limited time, Everything was whipped up using perfectly roasted sesame seeds, poppy seeds, garlic and onion – a modern and unexpected take on the classic everything bagel. Tribe’s Lead Chickpea Innovator tested dozens of different seed combinations and roasting types seeking the perfect mix of smooth-and-crunchy textures to deliver a big pop of that unmistakable flavor combination with each bite.

“At Tribe, it’s safe to say that our entire team loves hummus – and we put a bit of that undying chickpea passion in every batch we make. We also take great pride in carefully attending to each individual ingredient, spending time to pamper the nutrient-packed chickpeas, and taste-testing every small batch to make sure it meets our standards of ridiculously great flavor,” said Adam Carr, President and Chief Chickpea Officer, Tribe Mediterranean Foods. “Today, we’re starting a revolution and truly reinventing the hummus experience with an out-of-this-world, crazy-delicious Everything flavor, and there’s even more to come. Stay tuned, hummus lovers!”

Tribe’s Everything Hummus is on shelves nationwide now through August 2013 in 8 oz. tubs with a SRP of $3.49, followed by another exciting Limited Batch Series yet to be named.

About Tribe Hummus

Tribe Hummus is dedicated to the craft of creating exceptional hummus, taking incredible care with each individual chickpea and ensuring that every small batch of hummus is perfect. Tribe Blendmasters put love into every tub of hummus, hand-selecting only the highest quality, natural and simply delicious ingredients. Available in a variety of delectable flavors, Tribe Hummus products are kosher-certified, gluten-free, vegan-friendly and free of artificial flavors, preservatives, cholesterol, hydrogenated oils and high-fructose corn syrup. Tribe Hummus is available at fine grocery stores nationwide, including Albertson’s, Jewel-Osco, Shaws, Shoprite, Stop & Shop, Wegman’s and many more. For more information, visit http://www.tribehummus.com and http://www.facebook.com/TribeHummus.

Source: Tribe Hummus