URBANA — A specialty foods company is adding jobs, boosting sales by millions of dollars and retooling parts of its business as it seeks to progress from a regional firm to a nationally-known brand.
The growth is a strong indication that Robert Rothschild Farm, with nearly 60 employees, can make a successful transition from a well-respected regional company to a nationally known brand, said Jim Gordon, president and CEO of the company, located just outside Urbana. For several years, Gordon said a key question was whether the company could make that transition.
“What we’re finding is yes we can, and there’s probably more room to run,” Gordon said.
The company added seven production jobs in September and will continue hiring through the end of the year, mostly in production and distribution. The company anticipated about $27 million in revenue this year, but recent projections show the company will actually get closer to $35 or $36 million, Gordon said.
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