FORT WORTH, Texas – Fresherized Foods, the makers of Wholly Guacamole® dip announced today that Wholly Guacamole® dip is now the number one selling refrigerated dip brand in America, surpassing Deans® Dairy Dip to take the top spot. This is according to data from the November 2012 AC Nielsen data.
The company has seen an extraordinary increase in sales over the last year primarily due to an expanded product portfolio, consumer eating trends and category growth and exposure. As restaurants add avocado and guacamole products to their menus, consumers are also adding new ideas to their meals at home by using these products. Additionally, as the health benefits of avocados are becoming better known, people are loading up their salads, sandwiches and burgers with this healthy and flavorful food.
"Consumers want healthier options for their favorite meals and because our products are all natural, with no preservatives, the Wholly Guacamole® product line fits that need perfectly," states Tracey Altman , Vice President, Marketing, Fresherized Foods. "Our fans tell us they use our guacamole in place of mayo on their BLTs or mix it into their homemade chicken salad. We're excited to be part of a growing category that supports the quest for healthy and delicious eating."
According to industry leaders and publications, United States avocado consumption will exceed 1.65 billion pounds, a more than 47% increase from 2011. Watching this trend, Wholly Guacamole® dip introduced Wholly Guacamole® 100-calorie Snack Packs in 2009 and it is now their second most successful product.
The product was previously named AvoClassic. In 2007 Fresherized Foods made the decision to change the product name to Wholly Guacamole and increase marketing efforts. At that time, AvoClassic was ranked number 12. Five years later, Wholly Guacamole has catapulted to the top of the refrigerated dip category.
Five years after the rebranding, Wholly Guacamole® dips are all natural, with no preservatives and are gluten free and Kosher certified. Flavors include Classic, Spicy, Homestyle and Organic.
Resources:
Eatwholly.com
Facebook.com/whollyguacamole
Twitter: @eatwholly.com
About Wholly Guacamole
Wholly Guacamole and Wholly Salsa dips are brands of Texas-based Fresherized Foods, a global leader in food safety, quality and flavor innovation. In 2012 Wholly Guacamole became the number one selling refrigerated dip according to AC Nielsen. The Fresherized™ HPP process ensures that the all-natural ingredients safely packed into each bag retain their authentic "made-from-scratch" flavor. For more information, visit eatwholly.com.
Visit Wholly Guacamole on Facebook, Twitter and Pinterest for coupons, recipe ideas and product information.
Source: Fresherized Foods