Your shoppers are finding meals elsewhere.
The retail deli has all of the components to deliver a total meal solution to shoppers, but meal planners admit they often do not think of the deli at all. 72% of shoppers have no plan for dinner at least once a week and yet the deli captures only 20% of prepared food sales1.
We’ve broken out the areas that deli shoppers most care about into three categories: fast and easy, taste and quality, and affordability and value. Here’s a look at where deli falls today and the direction you need to head.
To read the rest of the story, please go to: Tyson Deli Insider