1-800-FLOWERS.COM And Patti Stanger Play Matchmaker This Valentine’s

CARLE PLACE, N.Y. — This Valentine’s the world’s largest florist and online
gift shop, 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS), has joined forces with elite
Matchmaker, Patti Stanger, to guide consumers and romantic hopefuls on choosing
the perfect gift for celebrating the most romantic holiday of the year. The
collaboration between the online retailer and renowned relationship guru
introduces a signature “Patti Stanger” bouquet and additional arrangements and
gifts, which create an exclusive “Matchmaker” collection, all expertly designed
to deliver the most memorable displays of love and affection.

“At 1-800-FLOWERS.COM, we pride ourselves on helping people to express
themselves and connect with the important people in their lives. It made perfect
sense for 1-800-FLOWERS.COM to team with Patti, the expert for helping people
find the perfect partner,” said Jim McCann, CEO and Founder of
1-800-FLOWERS.COM. “With the debut of the “Matchmaker” collection,” we are
making it easier than ever for our customers to find the appropriate gifts for
their friends, family and loved ones.”

Known for her no-nonsense approach towards dating and successful matchmaking
services that cater to an elite clientele, Patti Stanger, a third generation
matchmaker and star of Bravo’s popular docu-series “Millionaire Matchmaker, is
bringing her sought after relationship and dating expertise to 1-800-FLOWERS.COM
customers nationwide. Now, Valentine’s shoppers can get a clue from Patti by
browsing through her “Matchmaker” collection, a helpful guide that matches up a
variety of stunning floral bouquets and gifts with the level commitment for each
relationship status. Whether, you’re newly engaged, married for years or in the
friend zone, Patti’s floral picks ensure that the gift conveys the right

“Picking the right Valentine’s bouquet makes a statement and sets the tone for
the evening. A great gift can go a long way in making sure both partners get
what they want for Valentine’s Day,” said Patti Stanger. “This year I am playing
cupid with 1-800-FLOWERS.COM. Together, we have introduced a beautiful
collection of flowers and gifts that will help people everywhere create their
own personal love story.”

The pairing of Patti’s matchmaking skills with 1-800-FLOWERS.COM aims to give
consumers a fool-proof way to wow their Valentine’s with the perfect gift by
helping consumers decipher the language of flowers. From classic red roses to
fun, flirty pink buds and attention-grabbing daisies, Patti’s floral
recommendations are neatly categorized into five levels of love: Friendship,
Great Date, New Love, Committed Relationship and Engagement. For more
information, visit

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift shop. For more
than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh
flowers and the finest selection of plants, gift baskets, gourmet foods,
confections, balloons and plush stuffed animals perfect for every occasion.
1-800-FLOWERS (1-800-356-9377 or www.1800flowers.com), was listed as a Top 50
Online Retailer by Internet Retailer in 2006, as well as 2008 Laureate Honoree
by the Computerworld Honors Program and the recipient of ICMI’s 2006 Global Call
Center of the Year Award. 1-800-FLOWERS.COM offers the best of both worlds:
exquisite arrangements created by some of the nation’s top floral artists and
hand-delivered the same day, and spectacular flowers shipped overnight from its
Fresh From Our Growers collection. As always, 100% satisfaction and freshness
are guaranteed. The Company’s BloomNet international floral wire service
provides (www.mybloomnet.net) a broad range of quality products and value-added
services designed to help professional florists grow their businesses.

The 1-800-FLOWERS.COM, Inc. “Gift Shop” also includes gourmet gifts such as
popcorn and specialty treats from The Popcorn Factory (1-800-541-2676 or
www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.
(1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from
Fannie May confections brands (www.fanniemay.com and www.harrylondon.com); wine
gifts from Ambrosia (www.ambrosia.com) and Geerlings&Wade(SM) (www.geerwade.com);
gift baskets from 1-800-BASKETS.COM (www.1800baskets.com) and DesignPac gifts
(www.designpac.com) and Celebrations (www.celebrations.com), a new premier
online destination for fabulous party ideas and planning tips. Shares in
1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker
symbol: FLWS.


1-800-FLOWERS.COM, Inc.