NEW YORK — Shares of 1-800-Flowers.com continued to decline Monday, days after the online flower company said revenue fell in its fiscal fourth quarter as shoppers avoided buying flowers and other discretionary items in the weak economy.
THE SPARK: The company's shares have been falling since it announced its fourth quarter results last Thursday. Shares opened trading that day at $2.25 and have fallen nearly 25 percent since then. The company's loss narrowed but results missed estimates on weaker sales.
THE BIG PICTURE: The company's main product — flowers — are discretionary, so seeing how people shop at the online retailer shows how they feel about the economy. They are still uncertain about their economic situations, so people are limiting their purchases. For the fiscal fourth quarter, revenue for the consumer floral business was $117.3 million, down 5.5 percent from $124.1 million in the year-ago period.
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