NEW YORK — The John Henry Company, a leader in print, packaging, and merchandising solutions for the horticultural industry, has expanded its BloomIQ.com website with new features to help novice and experienced gardeners plan their purchases in advance and ensure plants thrive once they get home.
“Gardeners have questions about garden design both before they visit the garden center and after they come home with their plant purchases,” said Erin Willigan, vice president of marketing for BloomIQ, “The information on a plant tag provides all the essential planting and care information, but gardeners often need assistance with companion plants, garden design, and troubleshooting.”
Responding to this need, BloomIQ.com now includes a comprehensive library of articles on popular indoor and outdoor plants. The articles expand on the website’s plant encyclopedia and garden collections to provide in-depth design ideas, care tips, and troubleshooting advice for all gardening zones.
When linked to a plant tag, the BloomIQ.com article library provides the individualized support gardeners need. This connection enables growers and retailers to inspire, educate, and assist customers, leading to a more successful gardening experience. Articles are authored jointly with breeders, growers, and other leading experts to ensure accuracy and are added monthly to stay ahead of emerging trends.
BloomIQ.com feature articles are also more accessible than ever through a new turnkey marketing program for breeders, growers, and retailers interested in promoting their plants to the gardening public. The marketing program provides graphic design and 2D-imprinted code creation services for plant tags, URL management tools, website content, and reporting metrics.
“Our 2D code marketing program and BloomIQ.com website allow growers and garden centers to dynamically engage retail consumers, creating the opportunity for both planned and impulse purchases,” said Kristi Huffman, vice president of John Henry Horticulture. “It’s taking the in-store selection process to a new level, benefiting the gardener, retailer, and grower.”
About BloomIQ.com
BloomIQ.com is an offshoot of The John Henry Company, a Multi Packaging Solutions company. The website provides an invaluable resource for gardeners that eliminates guesswork by suggesting planting combinations that match an individual’s growing conditions, color preferences, and personal style. BloomIQ.com’s relationship with thousands of growers across the country provides access to timely information about new ideas and emerging trends in gardening. Visit BloomIQ.com for great flower garden designs, container garden ideas, and plant information for both perennial and annual flowers.
About John Henry®, a Multi Packaging Solutions Company
The John Henry Company, a Multi Packaging Solutions company, is a leader in print, packaging, and merchandising solutions for the horticulture industry with more than 100 years of experience. John Henry has a plant reference library of over 165,000 annuals, perennials, trees, and shrubs that provides the database engine for BloomIQ.com. Multi Packaging Solutions is a leading print and packaging company offering an array of solutions to the horticulture, entertainment, health, and beauty markets. MPS has a seasoned management team with vast experience in print and packaging and is known for creativity, innovation, and technology. Find out more at www.jhc.com and www.multipkg.com.
Source: The John Henry Company