'Certification Is A Means, But Not An End Goal'

Floriculture Sustainability Initiative (FSI) is an international foundation based in Brussels. At the foundation established in 2013, approximately 50 market parties and civil society organizations work together to make the floriculture sector more sustainable. Program manager FSI Jeroen Oudheusden shares his vision: "Sustainability is a precondition for existence. It must be anchored in every organization's strategy."

The aim of the FSI is to ensure that the international sector produces and markets 90% of all flowers and plants sustainably by 2020. "We have now passed the halfway mark. This goes faster with plants than it does with flowers." 

Making sustainable supply more transparent

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