The idea for our Women’s Day campaign came from a discussion with my older daughter Maya who said, “She could support a new holiday that helped women.”
She is a freshman in college but during her senior year as one of the editors for the high school paper, she focused on women’s issues especially sexual assault on campuses. With this idea in mind, we decided to support local non-profit groups who specialize in women’s issues.
KB pledged to donate 10% of the sales on March 6th to these local groups. Also with support from CalFlowers, we partnered with 12 of our customers who also pledged to donate part of their Women’s Day proceeds to women’s causes of their choice. In return we offered to put 4 advertisements in the Santa Cruz Sentinel and the Watsonville La Ganga (Spanish language paper). These were the customers who participated and the causes.
To read the rest of the story, please go to: Kitayama Brothers