We are experiencing the very beginning of a sea change in floral design. Millennials and Generation Y designers are throwing out the preconceived notions of what a bouquet should be. They are reaching beyond the traditional palette of floral design by incorporating non-traditional plants, herbs, fruits and vegetables into designs. Lisianthus has the bandwidth to be part of this emerging style.
“I think lisianthus offers a soft accent and sometimes alternative to a more traditional flower such as a rose. As we see a comeback in heirloom flowers, lisianthus stands out as a variety that offers a bit of nostalgic romance to any bouquet with its lush and delicate bloom.” Says Katie McConahay, Program and Category Manager for Floral at Portland, Oregon based New Seasons Market, she continues, “It is something we sell best when it is in season and we are able to see a good assortment of color and larger blooms.”
One leading-edge designer who uses lisianthus is Nicolette Owen of the Brooklyn, N.Y. based Nicolette Camille Floral Design. She says, “When in season, I source my lisianthus from local farms, but there are some insanely beautiful, huge, very ruffled lisianthus varieties from Japan that I love.”
To read the rest of the story, please go to: Sun Valley Group's Flower Talk