American Veal Association Adopts Ethical Principles & Code Of Conduct

Delegates to the 2010 American Veal Association (AVA) annual meeting adopted
a statement of ethical principles and code of conduct as a way to articulate
veal industry principles and confirm an industry commitment to veal raised

Veal producers recognize that consumers, restaurants, retailers and policy
makers want to know that they can count on the veal industry to provide humane
care and sustainable practices, said AVA President, Chip Lines-Burgess. By
adopting and embracing these principles, we can help our consumers and customers
better understand our commitment to producing safe, nutritious food, protecting
the environment, caring for our animals, providing a safe, rewarding work
environment and contributing to our communities. These are the values the veal
industry believes in.

The statement of ethical principles and code of conduct were adopted unanimously
by veal industry delegates attending the 2010 AVA annual meeting in San Antonio
on January 29. The ethical principles and code of conduct were initiated as a
project of the veal checkoff funded Joint VIM/VQA Committee and were identified
by a cross-section of veal industry participants during a working session in
July 2009. The draft language was distributed to the veal industry with a survey
for feedback and to determine whether the proposed ethical principles fairly
represent the guiding values of today’s veal. The final document was submitted
to the AVA delegates in an effort to bring full industry alignment to the
principles that guide today’s veal industry.

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