In an age when consumers want transparency in how their food is produced, meat producers are under the microscope.
And the meat industry is responding: Antibiotic-free chicken is showing up everywhere you look.
Industry leviathans Perdue Farms and Tyson Foods have both come out with their own antibiotic-free brands of chicken — something that might have seemed practically unthinkable several years back. In fact, this week Perdue is launching its first consumer advertising campaign for the product line, which the company says is the nation's leading antibiotic-free brand of chicken. The ads urge shoppers to "eat like our ancestors."
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