Building beef demand is the ultimate goal of the beef checkoff — and advertising is one of the key programs funded with checkoff dollars. Tune in to hear more about the checkoff’s national advertising campaign and the impact it can have for cattlemen back on the family farm.
Click here to view the complete Consumer Advertising Video News Release.
For a broadcast version, please email Melissa Slagle.
Or, see all the latest VNRs on our YouTube channel: http://www.youtube.com/mybeefcheckoff.
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program