DAKOTA DUNES, S.D. – This grilling season, Tyson Fresh Meats, Inc., the beef and pork subsidiary of Tyson Foods, Inc., is launching a “Roll with the Best” promotion for its Chairman’s Reserve® Premium Meats brand. The promotion was developed to encourage consumers to reward themselves with quality, reducing their risk of having a less-than-perfect eating experience this summer.
The “Roll with the Best” promotion will run from July 8 – August 31, and feature Chairman’s Reserve® Certified Premium Beef and Chairman’s Reserve® Premium Pork products. The promotion is designed to put an emphasis on Chairman’s Reserve Premium Meats as retailers continue the momentum of grilling during the late summer months.
“We know consumers want consistently tender and flavorful steaks and chops, and they can count on Chairman’s Reserve Premium Meats to deliver every time,” says Kent Harrison, vice president of marketing and premium programs for Tyson Fresh Meats, Inc. “The ‘Roll with the Best’ promotion is all about helping consumers enjoy the best eating experience this summer grilling season. We don’t compromise on our products, and we don’t think consumers who want a great eating experience should have to either.”
In-store promotional elements include a poster, iron man sign and spring-loaded attention grabbers for both the meat department and cross merchandising in the wine department. Grilling tips, wine pairings and recipes for grilled entrées are featured on the brand’s website. Packages will also include an on-pack instant redeemable coupon for $1 off any Chairman’s Reserve Premium Meats product.
For more information, visit www.chairmansreservepremiummeats.com
About Tyson Foods, Inc.
Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company was founded in 1935 by John W. Tyson, whose family has continued to be involved with son Don Tyson leading the company for many years and grandson John H. Tyson serving as the current Chairman of the Board of Directors. Tyson Foods produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. The company provides products and services to customers throughout the United States and approximately 130 countries. It has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.
Source: Tyson Foods, Inc.