The assortment of flowers in the digital marketing system Clock advance sales has been expanded to include peonies.
Starting on July 18, the peonies auction groups (018,118,318 and 418) will be linked to Clock advance sales.
Clock Advance Sales started in April 2012 in Aalsmeer with rose, Cymbidium, Alstroemeria, Gerbera and Anthurium. This digital marketing system has been gradually expanded to include all of the products that are currently sold by image auctioning. Via Clock Advance Sales growers can offer one-third of their clock production for the following auction day to buyers immediately. And the grower sets the price. With this new form of direct, digital purchasing, buyers can secure part of the clock supply of cut flowers outside the regular auction hours. They pay the price set by the grower. Between 12:00 and 05:00 products can be bought via Clock Advance Sales or via a link to their own webshop. The products are delivered to the buyers with the regular clock distribution on the next auction day.
To read the rest of the story, please go to: FloraHolland