In-depth consumer research evaluated how in-store efforts can drive fresh lean beef sales at retail. The findings revealed that recipe sampling, hands-on cooking classes and personal interaction with Registered Dietitians are the most effective ways to stimulate lean beef sales.
Apply the research findings to attract shoppers to your meat case.
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Key Findings |
The Opportunity |
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Consumers rank supermarkets as one of their most used sources on nutrition RDs have a strong influence on shoppers’ purchase decisions; 71% of consumers rank RDs and nutritionists as “very credible” sources of nutrition information. |
Employ RDs in stores and/or at the corporate level to offer shoppers personal nutrition counseling, advice on healthy food choices, cooking classes and easy and nutritious recipes. |
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| Arm meat department staff with knowledge that empowers them to be a resource on beef’s nutrition, versatility, value and convenience | ||||
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| Refer to research-based resources on beef's nutrition and role in a healthy, everyday diet. | ||||
| Health and nutrition are important to consumers, but taste, value/ price and versatility play a larger role in protein purchase decisions. |
Lead brief in-store cooking demonstrations that feature healthy beef recipes. |
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| Offer shoppers cooking classes endorsed by your RD or meat department to show how to easily prepare healthy beef meals | ||||
To read the rest of the story, please go to: The Beef Checkoff