How do you go about restoring a well-known industry brand after it suffers a major setback that draws worldwide attention? And how do you best support the businesses within that industry that lose market share as a result?
These were the questions facing the Louisiana Seafood Promotion and Marketing Board following the Deepwater Horizon event in April 2010.
“Our immediate concern was consumer perception and any adverse impact it would have on the markets and fishermen we represent,” said Ewell Smith, executive director of the board
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