Foster Farms believes that consumers should know the real deal when buying chicken.
The family-owned poultry-products company this week launched a Facebook sweepstakes bashing the industry practice of "plumping" chickens with 15 percent saltwater. (Many of these products are later labeled "natural," and the consumer "pays more" for saltwater, Foster Farms maintains.)
"Say NO to Plumping, Say Yes to Free Groceries" is the sweepstakes' rallying cry. It rewards one consumer with a year's supply of groceries — the equivalent of $5,000 worth of free food, the company estimates.
Its Facebook page dedicated to the effort lets consumers enter by providing their e-mail addresses.
To read the rest of this story please go to: Brandweek