DES MOINES, Iowa — The National Pork Board announced today that it has selected
Schafer|Condon|Carter as its new agency of record. The agency will be
responsible for all consumer branding and advertising efforts.
“Pork has so much to offer consumers today versatility, nutrition, and
delicious taste,” said Ceci Snyder, Vice President of Domestic Marketing for the
National Pork Board. “In Schafer Condon Carter we found a marketing partner with
a deep understanding of our business, the ability to deliver an integrated
communication solution, and the passion to help us energize our brand.”
SCC will develop an integrated consumer marketing program for the National Pork
Board including strategic brand development as well as traditional and
nontraditional advertising. SCC is partnering with Spark Communications for
traditional media while handling digital media in-house.
“We are thrilled to have been selected to work with the National Pork Board,”
said David Selby, president of SCC. “We look forward to working with the team at
NPB to reinvigorate the pork brand and drive consumer preference for such a
great product.”
SCC won the business following a review and will begin work effective
immediately.
About the National Pork Board
The National Pork Board has responsibility for Checkoff-funded research,
promotion and consumer information projects and for communicating with pork
producers and the public. Through a legislative national Pork Checkoff, pork
producers invest $0.40 for each $100 value of hogs sold. The Pork Checkoff funds
national and state programs in advertising, consumer information, retail and
foodservice marketing, export market promotion, production improvement,
technology, swine health, pork safety and environmental management. For
information on Checkoff-funded programs, pork producers can call the Pork
Checkoff Service Center at (800) 456-PORK or visit
www.pork.org.
About Schafer|Condon|Carter
Schafer|Condon|Carter is Chicago’s top independent mid-size advertising agency,
and one of the fastest growing shops in the U.S. SCC has built its success by
challenging the status quo and delivering a tightly orchestrated,
fully-integrated brand vision for its clients across an infinite set of consumer
touch points. SCC’s work product manifests as powerful brand ideas that drive
stakeholder value. A simple mission drives SCC’s entrepreneurial spirit and
aggressive, growth-oriented culture: “Think Again.” SCC is based in Chicago and
its wholly owned network includes SCC|Grossman Public Relations, SCC|Digital and
Gravitas Sponsorships & Event Marketing. The agency employs more than 60 people.
For more information visit www.sccadv.com.
About Spark Communications
Spark Communications (www.sparksmg.com) is a full-service media agency with a
digital core and serves some of the world’s most prominent and transformative
brands. Spark Communications orchestrates dynamic connections that link people
to brands. As part of Starcom MediaVest Group (www.smvgroup.com), Spark
leverages the vast resources of one of the largest marketing organizations in
the world at the speed of today’s digital environment.
Source:
Schafer|Condon|Carter