Pork Burger Patty Sales Soar When Johnsonville® introduced its flavored pork burger patties in 2011, it fired up a trend that has rekindled the thrill of the grill this year for consumers across the country.
"These popular patties have sold extremely well and have been a great addition to the pork family," said Patrick Fleming, director of retail marketing for the Pork Checkoff. "It's exciting to note that these are incremental sales. In other words, purchases of the pork patties aren't replacing sales of other meat or pork items, including sausage links."
Johnsonville's one-third-pound pork burger patties are sold frozen in two-pound boxes. They are available in four flavors, including mild Italian sausage, bratwurst, cheddar bratwurst and chorizo.
Thanks to the Checkoff's 2012 No Ordinary Burger contest, consumers were urged to forget boring burgers this summer and serve their favorite Johnsonville pork patties with a variety of tempting toppings and buns. In August, six finalists competed in New York City for the grand prize of $10,000. The winning entry showcased a bratwurst patty on a pretzel bun, said Fleming, who helped judge the contest.
To read the rest of the story, please go to: National Pork Board's Pork Leader