Sweet Baby Ray’s Searches For Supreme Superfan

SHAWNEE MISSION, KS — If you’re a Sweet Baby Ray’s fan, you can win some
tasty prizes from Sweet Baby Ray’s Barbecued Meats when you create a video
showing why you should be declared the Sweet Baby Ray’s Supreme Superfan. By
proclaiming The Sauce is the Boss! and explaining why you enjoy The Thrill
Without the Grill with a 60-second video, you can enter The Thrill Without The
Grill Video Challenge and a chance to win enough Sweet Baby Ray’s Barbecued
Meats for a party of 50 plus a year’s supply of Sweet Baby Ray’s Original

Sweet Baby Ray’s consumers are fanatics about this sweet and tangy sauce that
brings out the best in any cut of meat. Unfortunately, for many Sweet Baby
Ray’s enthusiasts inclement weather or a shortage of time doesn’t always make
it ideal for grilling. Because of that, Sweet Baby Ray’s fans now have more
options when they can’t grill outside or when they just need their Sweet Baby
Ray’s barbecue right now. The fully cooked, heat-and-serve barbecued meats
allow Sweet Baby Ray’s fans to enjoy The Thrill Without The Grill 365 days a

Sweet Baby Ray’s Barbecued Meats wants fans to show their devotion to Sweet
Baby Ray’s products in the Thrill Without The Grill Video Challenge by
featuring the new line of fully cooked, heat-and-serve barbecued meats. Sweet
Baby Ray’s Gourmet Sauces partnered with PrairieFresh Premium Pork — a
product of Seaboard Foods — to create a delicious line of heat-and-serve meat
items that are ready whenever the desire for The Thrill Without The Grill
strikes. Seaboard Foods, a premium producer of pork, markets and distributes the
products to retailers. The Sweet Baby Ray’s Barbecued Meats products include
Seasoned Pork Loin Backribs with Sauce, Seasoned St. Louis Style Spareribs with
Sauce, Seasoned Pork Tenderloin with Sauce, Shredded Pork with Sauce, Meatballs
with Sauce, Seasoned Sliced Pork Shoulder with Sauce and Seasoned Sliced Beef
Brisket with Sauce.

The Video Challenge opened for entries today, Jan. 15, and the deadline for
entering a video ends on Feb. 12. Starting Feb. 13, Sweet Baby Ray’s fans will
determine the semifinalist videos by voting for their favorite videos. Then, a
panel of Sweet Baby Ray’s lovers will judge the videos for theme usage,
creativity and entertainment value to help select the Top 10 finalists. Fans
will determine the Grand Prize video during the final voting period held March
4-10 by voting for their favorite of the Top 10 Finalists.

But the chances of winning aren’t limited to those entering a video. Simply by
voting for your favorite videos, you will be entered into a contest to win some
tasty prizes, too, including a grand prize of enough Sweet Baby Ray’s Barbecued
Meats for a party of 10 and a year’s supply of sauce.

More information about the contest and prizes, as well as how to vote, can be
found at www.SweetBabyRaysMeats.com or on the Sweet Baby Ray’s Barbecued Meats
page on Facebook. No purchase necessary to enter.

About Sweet Baby Ray’s Gourmet Sauces

In 1985, Chef Larry Raymond perfected the family’s recipe and entered the sweet
and tangy barbecue sauce into the country’s largest rib cook-off. He named the
sauce after the nickname his brother got while playing basketball on Chicago’s
West Side — “Sweet Baby Ray.” The sauce was so fine; the taste beat out nearly
700 entries in the rib-off. Within one year, Sweet Baby Ray and Chef Larry,
along with a high school friend, Mike O’Brien, formed a company around the
award-winning sauce and their simple philosophy about barbecue: “The Sauce is
the Boss!” For more information,


Sweet Baby Ray’s Gourmet Sauces