BC Hot House Foods Inc. (BCHH) has a fresh new look with an emphasis on Big Taste. The new look flows through the complete line of labels, bags and shipping containers across all products.
‘With 2013 being our 40th year growing and marketing premium greenhouse products, we felt that this was the perfect opportunity to refresh our packaging and shout out new messaging to consumers. Our Chairman and 40+ year grower David Ryall spent a great deal of time over the last couple of years traveling the globe looking for better tasting tomato, pepper and cucumber varieties that deliver Big Taste and we needed to be able to convey this on our packaging,’ said BC Hot House Foods President, Mike Reed.
‘BCHH is such a wholesome and lively brand bursting with good things. We wanted to reflect those qualities in the new packaging while focusing on the key attributes of flavour and taste. The bold graphic style is meant to boost presentation at retail and clearly identify the full range of product available under the BCHH brand,’ commented Tim Kelly, Creative Director and Partner at BRANDFX.
The revamped look of the boxes displays vibrant solid colors on a kraft background. When stacked, the colorful boxes pop out at you from a distance and create a sleek, eye-catching display. The Big Taste tagline sums up the BCHH product, describing exactly what the consumer is about to taste.
BC Hot House’s fresh new look can be seen in stores now.
BC Hot House Foods Inc. Langley, Canada, is a world leader in the hydroponically grown produce industry. BC Hot House specializes in offering its customers a full product line of hydroponically grown Beefsteak Tomatoes, Tomatoes on the Vine, Cherry Tomatoes, Roma Tomatoes, Specialty Tomatoes, Sweet Bell Peppers, Specialty Peppers, Baby Eggplant and Baby Graffiti Eggplant, Long English Cucumbers and Mini Cucumbers.
Source: BC Hot House Foods