Coastline is rolling out its updated brand designed to keep in step with, and reinforce all the recent investments they have made to secure a position in the top tier of Western Vegetable shippers. As one of the leading year-round grower/shippers of quality fresh vegetables, Coastline’s new color scheme and design gives the company’s package a fresh new look, while complementing its commitment to outstanding quality. Using bold exciting colors and clear, concise font types, Coastline expects to continue to boost sales by making it more easy than ever for consumers to be attracted to making good healthy choices in the supermarket, or wherever they shop.
The attractive new packaging offers a bolder, more modern look and a sense of sophistication which has been created through the use of luxurious black and gold inks. We have also created and added the “Tree of Life” icon for all of our packaging. This illustrates how essential the nutrients and vitamins are for a healthy living. The Tree of Life representation came from the simple yet powerful notion that every little step can add up to a positive impact on your life as a whole.
"The new packaging is designed to enhance the quality, value and brand awareness of our Coastline products, and to complement our retail partners’ upscale produce department look," says Phil Adrian, Vice President.
This redesign comes at a time when Coastline is launching phase II of expanding distribution along the Eastern Seaboard of the United States. “The new packaging is currently in roll-out and has received rave reviews from customers and convention attendees that have stopped by our booth,” said Adrian.
Coastline is a Grower-Shipper of more than 14,000 acres of row crops in California, Arizona and Mexico. Coastline was founded in 1991, with the goal of measuring the company’s performance by the successes of its customers.
Source: Coastline