LOS ALAMITOS, CA – ShopSmart Magazine and ShopSmartMag.org, a national shopper-focused publication of Consumer Reports, highlights Frieda’s Year of Purple in their February/March 2013 edition.
In the print edition, the Trend Watch article states, "If purple cauliflower, Brussels sprout, and wax beans haven't hit your supermarket, they will—and you should buy them…The explosion of these veggies is expected to be so big that 2013 has been dubbed the Year of Purple Produce by Frieda's."
In the Magazine’s online edition, Columnist Sue Perry says, “I’m a huge fan of spring veggies—bundles of tall and lean asparagus and fat, spikey globes of artichokes are in my fridge crisper right now waiting to be spun into this week’s dinners. And now these spring treats come in purple!”
“We are so thrilled that The Year of Purple is catching on,” said Frieda’s President and CEO Karen Caplan. “Around here, we are already ‘stoked’ on purple with our Stokes Purple® Sweet Potatoes, but we are equally excited about our other purple produce coming into season like Kale Sprouts, Champagne Grapes, Pluots, and Passion Fruit.”
Launched in Fall 2006 by Consumer Reports, ShopSmart Magazine features product reviews, shopping tips on how to get the most out of products and “best of the best” lists. It’s ideal for busy shoppers who place a premium on time. ShopSmart has a circulation of 800,000 and is available online as well as nationwide at major retailers Wal-Mart, Kroger, Safeway and Publix.
ShopSmartMag.org article:
http://www.shopsmartmag.org/2013/03/food-trend-seeing-purple-in-the-veggie-aisle.html
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Frieda’s officially declared 2013 as The Year of Purple. Find Frieda’s on Facebook, @FriedasProduce and www.friedas.com.
Source: Frieda’s Inc.