LOS ALAMITOS, CA – In recognition of the produce organizations and influencers that shared the national Love Your Produce Manager® Day message during the week of April 1, Frieda’s Specialty Produce made a special donation to the ‘Let’s Move Salad Bars to Schools’ campaign.
In April, Frieda’s invited all produce-affiliated organizations and grocery retailers to share their appreciation for Produce Managers by spreading the word about the third annual April 2nd national Love Your Produce Manager Day by posting the Love Your Produce Manager logo and using #LYPM on their company websites and Facebook pages, and on Twitter and Instagram.
“We’d like to thank the produce industry for embracing Love Your Produce Manager Day this year!” said Karen Caplan, president and CEO of Frieda’s. “It is important to us and to the industry to recognize the critical role Produce Managers play in increasing produce consumption.”
Joining in, Lori Taylor of The Produce Mom® said, “We are proud to salute our Produce Managers alongside Frieda’s this year. These men and women work hard to make the produce department a destination for shoppers, and for that we are grateful.”
Dr. Elizabeth Pivonka, president and CEO of the Produce for Better Health Foundation, which supported the event, said, “Produce Managers are a great resource in helping us get our message to consumers that more matters! We are pleased to support national Love Your Produce Manager Day and bring attention to these supermarket superheroes.”
Caplan added, “We hope that more produce-centric companies and organizations will join us next year on April 2nd as we once again encourage consumers to give shout-outs to their favorite produce managers.”
In addition to The Produce Mom and the Indianapolis Fruit and Produce for Better Health Foundation, other entities that participated in national Love Your Produce Manager Day (#LYPM) this year were:
- Alsum Farms & Produce
- Concord Foods
- Four Seasons Produce
- GloboFruit
- GoTexan.org
- “Produce Retailer” Magazine (Vance Publishing)
- Royal Rose Radicchio
- Thomas Creek Farms
As featured in Chase’s Calendar of Events, Love Your Produce Manager Day is “honoring the exemplary customer service in U.S. supermarket produce departments,” and celebrating the unsung heroes of the healthy eating revolution. Love Your Produce Manager is part of Frieda’s mission to change the way America eats fruits and vegetables.
For more information, visit http://www.friedas.com/lypm/
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s new programs for 2014 include Power of Purple, with a focus on the nutritional value of purple; Frieda’s Flavor Essentials, highlighting and promoting specialty ingredients for everyday cooking; and Eat One Fruit a Day That Scares You, which encourages everyone to #FearNoFruit. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.
Source: Frieda’s Inc.