LOS ALAMITOS, CA – Frieda’s Meyer and Seedless Lemons, now in season, are available in distinctive new packaging for easy and attractive display.
Designed with input from Frieda’s retail partners, the new citrus bags stand out in the produce department with a bright yellow, green and purple color palette, attractive graphics, and a large clear panel that showcases the fruit inside. The flat-bottom design keeps the bags upright for easy and eye-catching merchandising on citrus tables. These consumer-friendly bags also have convenient handles and feature how-to instructions and recipe recommendations right on the label.
“We are thrilled to present new and improved packaging for our top-selling specialty lemons,” said Karen Caplan, Frieda’s CEO and President. “Our Meyer Lemons have been a top seller for more than eight years, and we introduced our popular Seedless Lemons in 2011. We encourage retailers to incorporate these eye-catching bags in their citrus destination displays for increased sales.”
California-grown Seedless Lemons are hassle-free favorites. They are perfect for everyday use without having to worry about seeds. Sweeter Meyer Lemons are well loved by home cooks and chefs alike for desserts and craft cocktails. Frieda’s Meyer Lemons are grown in California during the winter and early spring and sourced from New Zealand during the off-season.
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Frieda’s officially declared 2013 as The Year of Purple. Find Frieda’s on Facebook, @FriedasProduce and www.friedas.com.
Source: Frieda’s Inc.