Frieda’s Launches New Website For 50th Anniversary

LOS ALAMITOS, CA – In celebration of its 50th Anniversary, Frieda's, Inc. has redesigned its popular website to be more consumer friendly and in-touch with social media. With more product and recipe images, sharing capabilities and opportunities for consumers to connect with Frieda’s, Friedas.com is the resource for specialty produce.

When redesigning the new website, Frieda’s wanted to provide consumers with more photos and information to help demystify specialty produce and how to use it. Frieda’s also recognized the importance of connecting with their consumers through social media outside of the main vehicles. By providing a constant live feed of Facebook posts, tweets, new videos on their YouTube channel, current and future fans, followers and subscribers can have a real-time dialog with Frieda’s.


Still available on the Frieda’s website is the Client Login feature, subscription page to the Club Frieda newsletter, and access to the latest press releases and news.

Celebrate Frieda’s 50th Anniversary by visiting the brand new Friedas.com.

About Frieda’s Inc.

Frieda’s Inc. celebrates 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Learn more at www.friedas.com

Source: Frieda’s Inc.