Los Angeles, CA – Fusion Marketing (Chatsworth, California, the perishables industry’s most trusted full service agency, and U.S. Marketing Services (Sonoma, California) have formed a strategic alliance to launch an exceptionally informative in-store marketing solutions service specifically for the produce industry. The service, which is especially helpful for sales and marketing organizations, measures and analyzes the impact and performance of retail in-store activities such as display size, actual in-store price, ripeness and quality of fruit/vegetable, effect of POS materials and other key attributes to deliver information that addresses a wide array of in-store sales and marketing challenges. The service can further enhance the company’s or commission’s strategic competitive edge with ongoing in-store tracking and testing, customer surveys, causal data, attitudinal & usage and omnibus studies.
“This collaboration with U.S. Marketing Services will allow us to make actionable recommendations to increase produce sales and maximize the return on investment for our clients. Combining Fusion’s superior analytical services with U.S. Marketing Service’s exclusive data collection methods allows us to easily customize the data and analysis for each client’s individual needs“ explains Steven Muro, CEO of Fusion Marketing. “Overlaying our category expertise with the physical attributes of individual specific store locations allows us to measure the true sales impact of display size, display configuration, location, shopper demographics, signage, price, promotion, product quality and ripeness and so much more. It permits us to understand the relationship between the stores and produce items in a whole new light. All of this leads to increased produce sales for each store location.”
“This alliance with Fusion Marketing will allow us to uncover specific drivers of consumer purchase behavior that, coupled with data analytics, will help us to develop customized solutions for your sales and marketing issues” explains Mike Gretz of U.S. Marketing Services. “We can uncover how produce sales are being helped or hindered due to the physical set-up and merchandising of the store. Once we identify these attributes we can unleash the full sales potential of produce. Both Fusion Marketing and we are very excited to offer this new service to the produce industry.”
About Fusion Marketing:
Since its 1997 inception, Fusion Marketing has established a solid industry presence, providing its broad client base with pervasive expertise in consumer packaged goods, distinct-marketing perspectives and diverse capabilities. Furthermore, through its data-centric model and traditional-marketing services, Fusion Marketing has proven to alleviate organizations’ uncertainty surrounding the business decision-making process. Overall, the Fusion team boasts a level of experience and talent that guides clients on a direct path to successful marketing and sales strategies.
Founder, Steven Muro applies his 25+ years of CPG and perishable goods expertise to help businesses create a point of differentiation among their competitors. The Fusion Team comes from a wide background including experience in the produce, beverage, health & beauty and financial industries.
About U.S. Marketing:
U.S. Marketing Services provides customized strategic market research, marketing, and consultative support to the produce and food industries via services including sales tracking, customer surveys, customized in-store tests, marketing planning, implementation and testing/analysis of trade and consumer information data.
U.S. Marketing Services has over 25 years of industry experience and positive reputation servicing the produce industry. Their expertise includes marketing, market research, advertising, promotion, and consulting experience in consumer packaged goods. U.S. Marketing specializes in in-store audits, surveys to include in-store merchandising effectiveness, pricing and new product tests, space management, planograms, store layouts, profitability analysis, syndicated consumer data, survey design, product positioning and trial and repeat product studies.
U.S. Marketing Services is headed by Mike Gretz who has over 30 years of experience in sales, marketing, and market research with companies such as Procter & Gamble, Nabisco, and Hershey Foods. He is past president of the Produce for Better Health Foundation.
For further information regarding Fusion Marketing and U.S. Marketing Services, please visit their respective websites at www.fusion-mktg.com and www.usmarketingservices.biz.
Source: Fusion Marketing