LOS ANGELES – The Giumarra Companies is pleased to announce the hiring of Gary Caloroso to its avocado and asparagus sales staff. He will serve as Director of Marketing and will be based in Giumarra’s Escondido, Calif. office.
Mr. Caloroso graduated from the University of California, Los Angeles. Most recently, he served as an Executive Director for GolinHarris, based in Los Angeles.
“Gary has more than 20 years of strong marketing and merchandising experience,” says Bruce Dowhan, general manager of Giumarra Agricom. “His creativity and understanding of promotions will be essential to our growing team as we continue to explore ways to add customer value to our avocado and asparagus programs.”
In his new position, Mr. Caloroso will be working closely with retail and foodservice customers, commodity boards, and additional third parties to develop engaging promotions for avocados and asparagus packed under the Nature’s Partner label.
“We see many opportunities within the fresh avocado and asparagus categories to develop targeted consumer promotions based on a variety of angles from season to nutrition,” says Dowhan. “These will help further our ongoing goals to drive consumption and connect consumers with the Nature’s Partner brand.”
Giumarra supplies 52-week avocado and asparagus programs and has more than 15 forward-distribution facilities located across the country to service its North American customers.
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, reliability and innovation to feed the world in a healthy way. For more information, please visit: www.giumarra.com.
Source: Giumarra Companies