Salinas, CA – Green Giant Fresh announces today that the company’s Pouch Packaging Line has been selected as a finalist for the PMA Impact Award, which highlights innovation and excellence in packaging.
Green Giant® Fresh’s packaging stands out with regards to style, form and message! The proprietary pouch design integrates the highest standards in resins and materials to ensure the perfect combination of form, feel and graphics. The distinctive graphics and standup merchandising catches consumers’ eyes and has proven to drive sales and profits at the shelf.
The re-sealable, ‘grab & go’ package offers consumers and merchandisers unparalleled convenience. Cooking instructions, preparation tips and shopping lists are linked to the package through cooking icons and quick response (QR) codes which bring up the Green Giant Fresh mobile site.
Bringing a modified atmosphere package to categories and segments which are traditionally bulk and whole fresh improves shelf life and quality while ensuring a food safe, hermetically sealed environment to prevent cross contamination in the supply chain and at the shelf.
After an initial test launch with Brussels Sprouts in 2011, Green Giant® Fresh launched additional products over the past year including Sweet Baby Broccoli, Artichokes, Radishes, Butternut Squash, Avocados, Grapes and more to make it the most comprehensive pouch product line in the industry.
Our recyclable produce packaging solution uses 70 percent less CO2 emissions and 66 percent less fossil fuel than many rigid containers and further reduces trash in landfills and pollution.
Green Giant® Fresh has consistently shown that the right combination of packaging, brand and quality drives sales at retail.
About Green Giant® Fresh
Green Giant® Fresh is one of the only consumer brands in produce. Green Giant ® Fresh delivers quality offerings in all top 20 main vegetable categories and is the Fastest Growing Brand in produce*. Green Giant Fresh is the leading Category Expert in the main vegetable category as evidenced by its recent Category Captain award through Progressive Grocer. Green Giant® Fresh is the only fresh produce brand featuring Box Tops for Education® coupons, the nation’s most important cause marketing program. Box Tops coupons can be found on over 100 Green Giant® Fresh products. Green Giant® Fresh is managed by Growers Marketing, LLC, a California-based corporation.
Related website: www.greengiantfresh.com.
Source: Green Giant® Fresh