DENVER — Brett Jensen of Idaho Falls, ID, was elected Chairman of the United States Potato Board (USPB) March 13, 2014, at the organization’s 42nd Annual Meeting in Colorado Springs, CO. Jensen is serving his sixth year on the USPB. In 2013, he served as Co-Chairman of the Domestic Marketing Committee. In 2012, he served as Co-Chairman of the Industry Communications and Policy Committee. During 2011, he served on the USPB Administrative Committee as a member of its International Marketing Committee.
Jensen learned the art of growing potatoes from his father, Wayne Jensen. He then started farming on his own in 1994 after attending Rick’s College in Rexburg, Idaho, and Utah State University in Logan, UT. Today, Jensen grows Russet Burbank potatoes for the fresh market and Ranger Russet potatoes for processing. He is part owner of a fresh-packing shed and also grows wheat, malt barley, alfalfa and corn. He is a District Chairman for United Potato Growers of Idaho, and serves on the Bonneville County Farm Service Agency (FSA) committee.
Jensen’s wife is Kristy, and they have five children—Jace (age 18), Rylee (age 15), Brayden (age 12), Karson (age 10) and Bella (age 4). He likes to spend time hunting, fishing and traveling with Kristy. They also enjoy participating with their children’s basketball, baseball and football teams.
For more information on the USPB as the nation’s potato marketing organization, positioned as the “catalyst for positive change,” and the central organizing force in implementing programs that will increase demand for potatoes, please visit www.uspotatoes.com.
David Fairbourn is Manager, Industry Communications & Policy, at the United States Potato Board in Denver. The mission of the USPB is to increase demand for potatoes and potato products through an integrated promotion program, thereby providing US producers with expanding markets for their production. David can be contacted at 303-369-7783 or david.fairbourn@uspotatoes.com. For complete information about the programs, ROI results, resources and tools available to all members of the industry through the USPB, please visit www.uspotatoes.com. The United States Potato Board—Maximizing Return on Grower Investment.
Source: United States Potato Board