Today, Lakeside Produce Inc. has announced plans to unveil a complete company rebrand at the PMA Fresh Summit Tradeshow on October 19th. Over the better part of a century, the Lakeside logo has undergone small changes, but has remained altogether consistent. Now, the family-owned company is going through a major facelift – starting with its logo.
Lakeside has invested heavily in establishing a new logo and brand guidelines that represent their core brand identity: simplicity, innocence, honesty, and approachability. The end result is a colorful new logo that’s iconographic – a characteristic which gives it broad appeal.
With the company’s rapid expansion across North America, most notably over the last 3 years, broad appeal has become incredibly important. “Our brand is a critical asset when we are looking for the right partner for the network.” Said Robert Najm, V.P. of Global Sales and Marketing, “It’s a critical asset when we are working to add new customers, or for that matter when we a recruiting new talent.”
As part of the rebrand, Lakeside will unveil changes to several brand assets:
- A complete overhaul of the logo, color scheme, and brand guidelines
- Redesigned packaging crafted to be eye catching, and feel inviting to consumers
- A custom, reimagined tradeshow booth to be unveiled at PMA
- New brand assets to enhance the company’s online presence, including product photography, videos, and logo animations
About Lakeside Produce Inc.
Lakeside is a Canadian-based, family-owned produce company. Lakeside is one of the top growers and distributors of fresh hot house fruits and vegetables in North America with facilities in Ontario, Michigan, and Texas. To find out more about Lakeside’s brand, products, and sustainability efforts, visit www.lakesideproduce.com.
Source: Lakeside Produce Inc.