SANDPOINT, IDAHO – Litehouse, Inc., the top-selling organic brand in the Refrigerated Salad Dressing (RSD) category, has grown its share of shelf by 47 percent over last year. To support the growth of its widely popular Litehouse Organic line, the company is celebrating September’s Organic Harvest Month with a series of online initiatives and promotions that will drive increased awareness for the organic sector and support category growth.
According to the Organic Trade Association, American consumers spent more than $43 billion on organic in 2015, with $4.2 billion in organic sales added last year – marking the largest ever dollar increase in organic sales. Additionally, growth is being driven by the large and diverse group of millennial parents who choose organic more than any other generation, and consumer demand for organic products continues to rise.
The Organic RSD segment is growing at nearly 51 percent over last year, and Litehouse Organic is contributing 45 percent of the organic segment growth over the last 52 weeks, per IRI data thru July 17, 2016. As the Organic RSD category leader, Litehouse Organic makes up 53 percent of the category.
“An increase in consumer demand and stronger organic category presence at retail has resulted in Litehouse Organic growth of 47% over the last year, and solidified our position as the leader in organic refrigerated salad dressing,” said Alison Kellogg, Brand Manager for Litehouse Organic. “Consumers love our delicious flavor offerings – whether classic Ranch, sweet and tart Raspberry Lime or the Asian-inspired combination of Ginger with Honey – and the fanfare has helped make us the favorite organic refrigerated salad dressing.”
Online and retail activity in support of Organic Harvest Month includes:
- An on-pack IRC cross-promotion with Fresh Gourmet® will be available in select stores nationwide. Consumers can save $1 with the purchase of any Litehouse Organic Salad Dressing and Fresh Gourmet Organic Croutons.
- The Organic Harvest Month landing page on www.LitehouseFoods.com will showcase organic data and information, consumer tips and a video recipe for Caprese Antipasto Salad with Organic Balsamic Dressing
- Litehouse social channels will be Organic Harvest Month-themed, with social posts and organic-relevant content throughout out the month, including blogger recipes
Litehouse Organic Salad Dressings are available in six delicious flavors: Organic Balsamic, Organic Ranch, Organic Caesar, Organic Raspberry Lime, Organic Rosemary Balsamic and Organic Ginger with Honey. The packaging features the certifications that consumers are seeking: USDA Certified Organic, Non-GMO Project Verified and Gluten-Free Certified, and showcases the hand-painted artwork of one of Litehouse’s employee owners, Graphic Designer Lindsey Kuhn. Litehouse Organic Salad Dressings are available at a MSRP of $5.99.
About Litehouse, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, fruit and veggie dips, sauces, Instantly Fresh® Herbs, blue cheese, and pressed apple cider, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse is proud to be 100% employee-owned and each one of the employee owners is proud to carry on the high standards of quality and innovation, living up to the slogan…Families Making Food for Families. For more information, visit www.LitehouseFoods.com, Facebook, Instagram, Pinterest and Twitter.
Source: Litehouse, Inc.