NEW YORK and CASHMERE, Wash. — Marvel Entertainment and Crunch Pak, the fresh sliced apples specialist, are launching a new assortment of products featuring Marvel Super Heroes. Coming in 2014, Marvel’s Ultimate Spider-Man and Marvel’s The Avengers will be featured on packages of fresh sliced apples to bring fun to snack time while promoting healthy habits.
“The Marvel Super Heroes represent an active lifestyle as they embody aspirational attributes like responsibility and discipline. Being able to pair our exciting characters with fresh produce is a natural fit and we are confident these new products will be a hit with kids and families,” said Michael Jerchower, director of licensing for Marvel.
This new relationship between Marvel and Crunch Pak enables them to reach boys ages 6-10 years old, who need better product choices in the healthy snacks category.
Tony Freytag, senior vice president of sales and marketing, Crunch Pak, said, “The fit with Marvel is perfect for our category. We want to encourage kids of all ages to increase consumption of fruits and vegetables. This wide array of well- known and much loved characters will deliver excitement at the store level for Crunch Pak.”
Crunch Pak will create custom designed packages for Marvel characters, with the first packages shipping in the first quarter of 2014.
Crunch Pak has multiple relationships in the entertainment field and its snacks are served backstage at industry award shows such as the Academy Awards, the Kids Choice Awards, the Country Music Award and the Miss America Pageant.
For more information, visit www.crunchpak.com.
About Crunch Pak®
Crunch Pak® is the industry leader in fresh sliced apples. Founded in 2000, Crunch Pak® is committed to providing the highest quality organic and conventional sliced apples in the market. Crunch Pak®’s family of brands includes Crunch Pak with Disney and Crunch Pak® Organics. The primary distribution is via retail channels; annually Crunch Pak creates more than 1 billion apple slices at plants in Cashmere, Wash., and New Jersey One Slice at a Time©.
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney's official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving, www.Twitter.com/DisneyLiving and www.Pinterest.com/DisneyLiving.
Source: Crunch Pak®