Watsonville, CA – Punxsutawney Phil may be able to predict the end of winter, but fresh California strawberries are the true harbingers of spring. In season from April through October, fresh California strawberries add excitement, color, nutrition and the taste of sun-ripened fruit to favorite and signature dishes. Bursting with sweetness and natural goodness, these luscious berries arrive just in time to refresh tired menus.
Since 2010, there has been an upward trend of more consumers eating strawberries with greater frequency; in fact, 52% are eating strawberries at least once a week or more.1 All the more reason for smart operators to take advantage of fresh California strawberry popularity during May, National Strawberry Month. With 31 days to celebrate versatile and nutritious strawberries, it’s the perfect opportunity to showcase California strawberries in dishes across the menu.
Pick a theme and be creative (strawberries inspire creativity!). Consider a month-long festival of strawberry shortcakes: think global with Strawberry Macaroon Napoleans, or think small with Strawberry Shortcake Sliders, or just go traditional with Southern Strawberry Shortcake. Visit www.californiastrawberries.com for more recipe ideas for celebrating National Strawberry Month.
About the California Strawberry Commission:
The California Strawberry Commission, www.calstrawberry.com, is a state government agency representing all of California’s strawberry shippers, processors and farmers. With an emphasis on food safety education, Commission activities focus on production and nutrition research, trade relations, public policy, marketing and communications. California produces more than 85 percent of all strawberries grown in the United States.
Source: California Strawberry Commission