Modern Farms Selects HarvestMark For PTI Compliance

Redwood City, Calif. – Apr. 21, 2010 – YottaMark, Inc., the leader in traceability and authentication solutions, today announced that Modern Farms has selected its HarvestMark® solution to expand and compliment their existing traceability program based on the growing needs of the Produce Traceability Initiative (PTI) requirements. The PTI will enable whole-chain traceability and enhance food safety response programs. It calls for shippers to apply GS1 compliant labels to cases of produce by Q3 of 2010.

The PA-based mushroom grower/shipper will roll out the HarvestMark PTI system in both its California and Pennsylvania packing locations, and integrate it into its receiving and packing line processes to simplify data capture and entry. Modern Farms will be able to easily assign and edit its GTINs, select label designs from a gallery of label templates and upload GTINs to a centralized secure database. The HarvestMark PTI software’s simple and intuitive interface will allow Modern Farms to preview, select and print the right label at the right time. Data is automatically synchronized between the two packing locations making compliance simple and easy.

“We selected HarvestMark PTI because it easily adapted to our existing business and traceability programs and helped us provide advanced traceability quickly and efficiently,” said Jack Reitnauer, COO, Modern Farms. “This added traceability component provides real-time access at all levels of our supply chain, and provides our customers with advanced access to harvest, distribution, quality, and food safety information, when and where they need it.”

The HarvestMark PTI suite of solutions provides packers and shippers easy-to-install and simple-to-use tools to print PTI compliant case labels either on-demand or in volume; at the packing shed, on a pack-out line, in the field, or at a cooler. Producers can also easily associate additional information with a case, such as logos, GPS coordinates, crew ID, or pallet ID. Each label is also printed with the VoiceCode™ and a unique HarvestMark Code that makes the case instantly traceable at Producers and produce buyers can instantly access harvest and logistics data, food safety status, and details of the source and grower when and where it’s needed.

"We are delighted to be working with an established leader like Modern Farms to extend our HarvestMark PTI solution into the mushroom category,” said J. Scott Carr, president and CEO, YottaMark. “We’ve spent the last two years deploying our PTI systems in the field to ensure that our solutions adapt to our customers’ operations– not the other way around. With HarvestMark PTI, Modern Farms will be able to simplify GTIN assignment, synchronization and label printing, while turning traceability data into new business intelligence.”

Source: YottaMark Inc.