Winter Springs, FL – The National Watermelon Promotion Board (NWPB) is proud to announce the new and improved home base for all things watermelon: Watermelon.org. “To reinforce NWPB as the go-to resource for all things watermelon, we organized the new website into purposeful paths that guide a consumer from awareness to consideration to purchase,” said Stephanie Barlow, Senior Director of Communications. “The new homepage serves as a welcoming central station with destinations for watermelon newbies and adventure seekers alike. We developed a Master Editorial Calendar to guide a variety of fresh content to support each consumer path. We will frequently feature new content for the returning watermelon visitor ensuring a fresh experience and path with each visit.”
NWPB embraces the task of creating relevant, innovative and unique content promoting watermelon’s health, value and versatility benefits throughout the entire year. The new website allows for the content to be delivered in an editorial fashion, spotlighting partners and promotions but also continually featuring top traffic drivers: watermelon recipes and watermelon carvings.
With the rise of mobile and tablet traffic, the new Watermelon.org was designed to be responsive – meaning the website changes format for the device it is viewed on. The content is streamlined for best viewing by being adaptable to changing screen size and view choice.
“In the end, it’s all about the user: you get a cohesive experience optimized for delivering watermelon nutrition education, usage ideas and seasonal promotions to your device quickly, intuitively, and beautifully.”
For the research, promotion and education cornerstones of the NWPB, a completely custom content delivery site like Watermelon.org is an important anchor in its outreach fleet.
For questions and media inquiries, please contact Stephanie Barlow at sbarlow@watermelon.org or by phone at 407-657-0261 extension 202.
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About the National Watermelon Promotion Board
The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 1,500 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.
Watermelon, the produce leader in lycopene, is a multivitamin unto itself, with each serving providing an excellent source of Vitamins A and C and a good source of Vitamin B6 with only 80 calories. Watermelon consumption per capita in the United States was an estimated 13.5 pounds in 2014. Watermelon volume in the United States was approximately 4.3 billion pounds in 2014. For additional information, visit www.watermelon.org.
Source: National Watermelon Promotion Board