SALINAS, Calif. – Naturipe Farms has launched their “#EatTheRainbow Recipe Challenge” summer influencer outreach program by challenging five food bloggers to create a full day-part menu themed by the color of the rainbow. These food bloggers from across the country will be encouraging healthy eating to their audiences by developing a “rainbow” of unique recipes featuring peak of season blueberries and strawberries paired with creative ingredients. The promotion kicked-off on July 13th and will continue through August 16th.
Participating Bloggers: This Gal Cooks, Spoonful of Flavor, Recipe Runner, Healthy Nibbles & Bits, Beyond Frosting.
Each week, Naturipe and the participating bloggers will feature a new colorful berry recipe on their respective blogs and social media platforms:
* Week 1 (July 13th – 19th): Breakfast themed “red”
* Week 2 (July 20th – 26th): Salad themed “orange”
* Week 3 (July 27th – August 2nd): Dinner themed “yellow”
* Week 4 (August 3rd – 9th): Dessert themed “green”
* Week 5 (August 10th – 16th): Beverage themed “blue/purple”
At the end of the five week promotional period, the blogger’s custom recipes will go head-to-head in a battle against each other for a chance to win Sur La Table gift cards. Consumers will determine the winner by voting for their favorite #EatTheRainbow recipe via Naturipe’s Facebook page.
The participating bloggers will also co-host a #EatTheRainbow Twitter party with Naturipe on August 17th at 9:00PM EST/6:00PM PST. RSVP – http://tweetvite.com/event/eattherainbow
“This promotion has been fun to work on because our bloggers love the challenge and consumers love having new, out of the box recipes to try.” said Kyla Oberman, Naturipe’s Director of Marketing. “While domestic berries have been in the market for a few months, they are at their peak during the summer. By encouraging different usage ideas and new recipes such as this, consumers are inclined to keep fresh berries on their grocery lists.”
Be sure to follow Naturipe Farm’s Blog, Facebook, Twitter and Pinterest to stay up-to-date on the #EatTheRainbow Recipe Challenge! The challenge recipes will be featured each week, along with tips on how to get creative and unique with fresh berries.
About Naturipe Farms
Naturipe Farms LLC, is an international, grower-owned producer and marketer of wholesome, good-for-you foods headquartered in Naples, Florida. The company sources products from throughout North and South America to ensure year-round availability for “locally grown” and in-season conventional and organic berries. Naturipe Farms, formed in 2000, is a partnership between Hortifrut SA, MBG Marketing and Naturipe Berry Growers and Munger Farms with locations in Salinas, CA; Delano, CA; Grand Junction, MI; Dallas, TX; Boston, MA; Miami, FL; Santiago, Chile; Los Reyes, Mexico; and Buenos Aires, Argentina.
Source: Naturipe Farms