Naturipe Introduces A Comprehensive Marketing Campaign: FeBLUEary

Salinas, Calif.  – Naturipe Farms is providing retailers a tool kit to promote the Chilean blueberry peak season with a FeBLUEary promotion.

“FeBLUEary is a reason for folks to get excited about fresh blueberries during the winter months,” says CarrieAnn Arias, Vice President of Marketing. This campaign is focused on the consumer and giving retailers the tools to promote the peak of the Chilean blueberry season to drive sales. “From signage to digital content, we are collaborating with our retail partners to create excitement at the store level,” says Arias.

“February is an outstanding time for imported blueberries and thus our focus,” says Brian Vertrees, Director of Business Development – West. “Conventional volumes are already at promotable levels and the market is carrying great momentum with organics,” adds Vertrees. Naturipe will see the first of 2018’s organic peak volumes arriving in February.

Naturipe encourages retailers to utilize the FeBLUEary campaign in their stores. Retailers have options to promote multiple pack sizes and can increase sales by taking advantage of pints and 18 oz. blueberries to help upsize consumers to larger pack sizes.

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Naturipe Farms is a grower-owned producer and marketer of healthy, best tasting, premium berries and avocados. An industry leader for over 100 years in producing healthy and delicious fruit, and value added products. The diverse grower base and focus on innovation ensures year-round availability of “locally grown” and “in-season global” conventional and organic fruit.

Naturipe is a partnership between highly-esteemed growers, whose fields are spread across the globe. By sharing resources, skills, labor and knowledge, we are better farmers and in turn strengthen the local farm community. To ensure consistent, year-round availability with a commitment to “locally grown” seasonal produce, our products are farmed in the most optimal growing regions throughout North and South America.

Source: Naturipe Farms