SALINAS, CA — Organic Alliance, Inc., a global grower and marketer of fresh, organic and Fair Trade fruits and vegetables, today announced it has begun shipping the world's first Fair Trade Heirloom Tomatoes to U.S. retailers and distributors nationwide.
The Heirloom Tomatoes, as well as the Company's first shipments of its Fair Trade bell peppers, are part of its fall harvest and are the first two products shipped from its recently announced Fair Trade Initiative in which it led the Fair Trade certification of its growers, and these crops, in Mexico.
Chris White, Organic Alliance Chief Development Officer, said, "We are proud to be the first to offer Fair Trade Certified Heirloom Tomatoes, and one of the very first to offer Fair Trade bell peppers. With U.S. Fair Trade fresh produce sales growing 40 percent in 2011, Organic Alliance is well positioned to support our retail clients' efforts to grow this category with new Fair Trade products for their shelves.
"To support the grocers and the retail consumers, and connect them to the grower communities in Latin America they help support, we are launching a multimedia campaign named Make Life Sweet whose details we will be announcing shortly," Mr. White added.
About Organic Alliance
Organic Alliance, Inc. is a global grower and marketer of organic, Fair Trade and conventional fresh food products. By establishing collaborative relationships with key growers, Organic Alliance has built a vertically integrated supply chain through an alliance of growers that enables it to support its customers with an increasing variety of certified sustainable products, sensible pricing, steady supply and inspiring multi-media stories from our many producing communities. For more info, visit: www.organicallianceinc.com.
Safe Harbor Statement
This news release contains forward-looking statements which are based on current expectations, estimates and projections about our business based, in part, on assumptions made by our management. Actual results, levels of activity, performance or achievements could differ materially from those discussed or implied in the forward-looking statements as a result of various factors, including future economic, competitive, regulatory, and market conditions, future business decisions, changes in the supply and demand of the products we sell, our relationships with our existing suppliers, our success in finding additional supply sources, our ability to attract and retain customers, and the risks and other factors discussed in our Form 10-K for the year ending December 31, 2011 or in the other documents we file with the Securities and Exchange Commission. In light of the significant uncertainties inherent in such forward-looking statements, they should not be regarded as a representation that our objectives or plans will be achieved, and they should not be relied upon by investors when making an investment decision. Words such as "believes," "anticipates," "expects," "intends," "may," "forecasts, "foresees," and similar expressions are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. Similarly, statements in this release that describe our business strategy, outlook, objectives, plans, intentions or goals are forward-looking statements. We undertake no obligation to update or revise any forward-looking statements for events or circumstances after the date on which such statement is made except as required by law.
Source: Organic Alliance