PRO*ACT Hires Judy Henrichsen As Director Of Business Development

MONTEREY, CA (November 29, 2010) PRO*ACT, America’s leading distributor of fresh produce to the foodservice industry, is pleased to announce the addition of Judy Henrichsen as Director of Business Development. Henrichsen will be developing new niche markets, targeting companies and organizations that would benefit from PRO*ACT’s industry-leading procurement, food safety and supply-chain management programs.

Henrichsen was most recently national accounts sales manager for Brothers Produce in Houston. She was responsible for business development and handled all produce supplier programs. Prior to Brothers, she was account manager at local produce companies in Houston and district manager for Michael Foods, also in Houston. Her past experience also includes management positions in both manufacturing and broadline food service distribution over her 25 years in the industry.

She holds a B.S. in business administration and a B.S. in marketing from MacMurray College in Jacksonville, Ill. Judy held the volunteer position of president of the Houston chapter of the Les Dames d'Escoffier International from 2008-2010, a world wide philanthropic society of professional women leaders in the fields of food, fine beverage and hospitality.

Lloyd Ligier, PRO*ACT’s Vice President of Business Development, says, “Judy’s extensive background in produce, both sales and operations, and her experience in all aspects of the fresh food distribution business will bring tremendous benefits and opportunities to PRO*ACT. She also has experience creating specialty produce programs. She will be a great asset to our business development.”

Source: PRO*ACT