Philadelphia, PA –Tomato grower, Santa Sweets, Inc. today introduced a new marketing campaign behind their UglyRipe® Heirloom Tomatoes, coined “taste like summer.” The campaign will be targeted in the Mid-Atlantic and Northern States during the winter months and include summer themed point-of-sale material. The objective of the campaign is to draw consumers to the summertime flavor of the UglyRipe tomato.
“This campaign is great opportunity to showcase the flavor of the UglyRipe. While other tomatoes tend to lack flavor during the winter, the UglyRipe has the flavor of a locally grown, vine-ripened tomato,” states the company’s Director of Marketing, Kevin Delaney.
Santa Sweets grows UglyRipes in five different growing regions throughout the year to ensure year-round availability. During the winter and spring, UglyRipes are grown in Florida where they are vine-ripened and hand packed.
In addition to providing retailers with in-store display bins and placards, the company plans to engage consumers through social media during the campaign.
The company has also setup a landing page on their website where buyers can learn more information about the campaign.
Santa Sweets (www.santasweets.com), based in Plant City, Fla., grows “authentic grape tomatoes” grown from the first generation (F1) seed which provides the purest variety on the market. Santa Sweets is also the grower of UglyRipes® heirloom. It operates in multiple growing regions, including Florida, North Carolina, New Jersey, and Mexico in order to maintain year-round availability for its customers. Santa Sweets operates with a focus on food safety, and socially responsible and environment friendly growing practices.
Source: Santa Sweets