Brooklyn, NY. – Taste Me, Do Good* products marketed by Interrupcion* fill a growing need in the marketplace by going beyond traditional buying criteria, innovating to guarantee socially and environmentally responsible practices in the produce supply chain. Recent negative media coverage highlighting problematic produce production practices along with growing consumer awareness about fresh foods point to the increasing importance of social and environmental issues for the industry at-large. New initiatives and marketing by Interrupcion* help retailers tell a positive story combining the benefits of taste with doing good for the environment, workers, and producing communities foreign and domestic.
“Quality, price, service – these are absolutely essential but not necessarily enough for more and more consumers,” states Rafael Goldberg, CEO of Interrupcion* NY in Brooklyn. “We see we can do much more to achieve retail differentiation and provide a unique experience. We’re all seeing huge shifts in the market environment and in consumer behavior and interest. Our Taste Me, Do Good* products focus on great flavor and quality as well as on the creation of positive social and environmental impact, investments in workers and human capital, fair terms and trading policies. We are creating a pathway to positive action, where people can be a part of something good, something special. We’re going way beyond the essentials.”
All Taste Me, Do Good* products are grown with the highest levels of food safety and strict social and environmental processes – all certified by trusted third-parties. The company operates model farms and distribution hubs in Argentina, Chile and Peru, conducting research and development to enhance the taste and nutritional qualities of its products. These processes are then applied to the company’s associated farmers, often small and medium sized operators, cooperatives and rural workers. “Our best practices benefit both sides of the food chain,” explains Goldberg. “Consumers get high quality, great tasting, primarily organic product and farmers and workers get fair treatment and investment back into their communities.”
The organization offers various services to associated farmers to enhance product quality, create social and environmental impact, and grow the volume of Taste Me, Do Good* produce available. “It’s crucial to invest back into the communities we’re associated with,” says Goldberg. “We provide financing, quality assurance, agricultural technology and capacity building, technical support for organic farming and fair trade processes, bio-fertilizers and supply chain logistics services all with the goal of growing better produce in ways that change the world for the better and positively impact lives.”
Additionally, Taste Me, Do Good* focuses on transparency and communication of concrete positive impacts in education, health and housing for the rural workers and their families involved. “The supply chains bringing us the foods we enjoy and nourishing us have huge impacts on millions of lives and on the environment we all share – they shouldn’t be a mystery,” states Goldberg. “The modern consumer has questions about where their food comes from and how it’s grown and we have answers, we have data. It’s all online and available for to anyone see in our social reports conducted yearly.”
The final link in the Taste Me, Do Good* chain is its partnership with retailers to get the positive message out to customers while they shop. Taste Me, Do Good* products offer in-store signage and customized displays to highlight stories and all product packaging is designed to help connect with customers. Every item is designed to grab the customer’s attention and educate them during and after the time of purchase. Taste Me, Do Good* harnesses web and social media to assist retailers in educating consumers and drive sales. The company also provides print ad content of producer stories, community project information and social and environmental impact facts to create special opportunities in ads and circulars.
“We want to share the fantastic story of what we’re doing through various channels and in conjunction with our retail partners,” exclaims Goldberg. “When consumers understand they can purchase something with great taste and at the same time make a difference in the lives of families, communities and the environment, it motivates them to love their produce. Ours is more than a business, it’s a mission. And we want to invite many more to partner with us in this, to be a part of the story.”
For more information and a multitude of great stories, please visit www.tastemedogood.com
Interrupcion* Taste Me Do Good* guarantees fair pay and safe work for the people harvesting the foods we enjoy and greater sustainability for the earth we all share. We are a community working to build a better farming and nutrition system centered on the human being, through conscious consumption, sustainable development, fair trade, organic farming and biodynamic nutrition. We develop and supply an ever-growing assortment of top quality delicious organic and fair trade foods, continually investing in the sustainability of each of our supply chains and building a network of producers and consumers joined by the common desire to build a better world through responsible action.
Source: Interrupcion*