SALINAS, Calif. – Taylor Farms, in partnership with Labor of Love, gave thanks to two automated harvesting crews for their service to the agriculture industry this week. The automated romaine harvester was introduced by Taylor Farms in 2009 and provides an ergonomically correct working environment to harvesting crews.
Taylor Farms employees and Labor of Love representatives caravanned out to a romaine field in Watsonville to surprise the 34-person field crew with breakfast burritos during their 8 a.m. break. Each crewmember received a thank you letter from Taylor Farms along with a $20 Walmart gift card.
“At Taylor Farms people are the key to our success,” said Christina Barnard, director of marketing Taylor Farms Retail. “Showing appreciation and support for their dedication and hard work is the foundation of our family culture.”
The hands-on effort, launched by the Yuma Fresh Vegetable Association (YFVA), already reaches millions of people in surrounding communities. Labor of Love was established to gain awareness about the important contributions that farmworkers bring to our industry.
“Labor of Love is dedicated to thanking farmworkers for their service to the agriculture industry within our community,” explains Jenna Hanson Abramson, Owner Mavelle Media. “We've had the opportunity to thank thousands of fieldworkers and share their stories with millions…way beyond Yuma and the Salinas Valley. It feels great to be able to partner with companies like Taylor Farms to show gratitude for these men and women because they work so hard and are always so appreciative when we surprise them in the fields. They deserve it."
The Labor of Love program will continue through September, highlighting different farm workers and their companies each week. In addition to the breakfast, stories will be shared and random acts of kindness in the fields will be underway.
Taylor Farms is a leader dedicated to being North America’s favorite maker of salad and healthy fresh foods, Taylor Farms focuses on innovation by consistently developing new products and improving production methods. Taylor Farms is grounded in a commitment to quality with products harvested, packaged and shipped at the peak of freshness. Taylor Farms is family owned and based in Salinas, California with twelve operating companies and distribution facilities throughout North America. www.taylorfarms.com
Source: Taylor Farms