WASHINGTON, D.C. – The United Fresh Produce Association formally announced their new Association logo and redesigned website www.unitedfresh.org.
“January is symbolically a time of fresh starts,” said United Fresh President & CEO Tom Stenzel. “As we move into the New Year, this transition comes with a new look for our association and a new user-friendly website designed to align with our mission of providing the resources and expertise companies need to succeed.”
The new brand aims to elevate the Association’s mission to build a stronger connection across the United Fresh supply chain encompassing, grower-shippers; fresh-cut processors; wholesaler-distributors; retail-foodservice operators; floral; and industry service providers. This is expressed visually within the modern element – the halos – paired with a traditional type treatment representing the Association’s history of over a century of dedication to the produce industry.
The website carries over the new design from the logo and offers streamlined navigation, improved user functionality, enhanced search features and a robust publications library. The goal of the site is to give the user a cohesive view of the produce industry highlighting news and events, Association commentary and a spotlight on industry achievements.
Founded in 1904, the United Fresh Produce Association brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. We empower industry leaders to shape sound government policy. We deliver the resources and expertise companies need to succeed in managing complex business and technical issues. We provide the training and development individuals need to advance their careers in produce. And, through these endeavors, we unite our industry with a common purpose – to build long-term value for our members and grow produce consumption. For more information, visit www.unitedfresh.org or call 202-303-3400.
Source: United Fresh Produce Association