Vermont’s Produce Program Launches Marketing Campaign

This summer, the Vermont Agency of Agriculture Food and Markets’ Produce Program partnered with growers to celebrate the steps they take to bring food from the field to customers. The campaign features Vermont farmers telling their stories, a message that puts a face with the product and invites all Vermonters to value the food they buy, how it’s produced, and who grows it. 

“In Vermont, people really care about buying locally, and putting a face with the product. It was a growing plant, it was a crop. As soon as you cut it, it’s food. And you’ve got to keep it clean.” – Hank Bissell, Lewis Creek Farm of Starksboro. 

Melissa Mazza of Sam Mazza’s Farm Market in Colchester

The Vermont Produce Program works with farmers across the state to implement the Food Safety Modernization Act (FSMA) Produce Safety Rule, which sets standards for the safe growing, harvesting, packing, and holding of fruits and vegetables. Vermont’s farmers work hard to implement best practices for food safety and strengthen consumer confidence in the quality and safety of local fresh fruits and vegetables. 

To read the rest of the story, please go to: Vermont Biz