Village Farms’ website has undergone a change highlighting a fresh approach with the company’s new logo and branding strategy. Recently, Village Farms launched their ‘taste the name’ strategy for all its produce packaging depicting flavor profiles graphically on product labels in large word text. Following suit, the company’s new website design focuses on descriptors at the top of each page illustrating Village Farms core values and customer focused drivers. According to Village Farms Marketing Manager, Helen L. Aquino, “The new look and feel of the website expresses our consumer focused direction using large text that reiterates customer feedback we hear time and again such as ‘Sweet’, ‘Quality’, ‘Trust’, ‘Juicy’, ‘Fresh’, etc..
Village Farms’ new site debuts just in time for Fruit Logistica where the company will be exhibiting to promote their proprietary GATES™ technology beginning on February 6, 2012 in Berlin, Germany. Doug Kling, Senior Vice President and Chief Marketing Officer at Village Farms says the company will be at the show with partner Verbakel Bomkas to promote the companies technology side of the business focused on controlled environment agriculture and Village Farms’ proprietary GATES™ technology. For more information please visit our website at www.villagefarms.com
About Village Farms:
Village Farms leads the industry as premier grower and marketer in North America of branded, finest quality, hydroponic greenhouse grown produce. Our great tasting fresh vine ripened tomato, bell pepper, and cucumber varieties are handpicked at the peak of flavor. At Village Farms we exceed customer expectations through our unparalleled commitment to quality produce, remarkable food safety standards, and sustainable growing practices utilizing leading edge environmental stewardship principles. Our earth friendly growing methods produce vegetables 365 days a year that are healthier for people and the planet. Village Farms is Good for the Earth®.
Source: Village Farms