The retail giant's latest patent details a system for shoppers to see 3D renderings of their fresh items online prior to purchasing them for delivery or pick-up.
The online delivery space is crowded with meal kit and grocery startupslooking to change how people buy food. More recently Amazon has made clear its plans to go after traditional supermarkets with its mega-purchase of Whole Foods.
But there is one major challenge to bringing more grocery sales online — people tend to like picking their groceries out themselves to ensure it meets their standards. Ordering produce, meat, and baked goods based on stock photos is risky, since the actual items often don’t look anything like the selected image.
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