On September 10th, Wonderful Pistachios’ will debut eight new ads in the brand’s $20M campaign across network and cable, which will be supported full circle by in-store POS including display bins social media, public relations, FSIs and more through December.
“Get Crackin’ has been such a successful rallying cry for consumers that we’re spending the most on marketing we ever have,” said Mark Masten, vice president of sales and marketing, Paramount Farms.
The first campaign resulted in $28.3M in new sales (233 percent increase – FDMx). The momentum continued with an additional 20 percent increase in year two ($22.7M in new sales – FDMx).
Source: Paramount Farms